In this chapter, we address five questions:
- When should you use a survey?
- What survey format will best help you address your research question?
- How should you summarize and analyze survey data?
- What biases can harm your survey's validity--and how can you minimize those biases?
- How can you design your survey so that you will avoid mistakes that people commonly make in
- writing survey questions?
- sampling respondents?
- analyzing data?