Coding Personal Ads

Have students code data from personal ads, letters to the editor, soap operas, or an internet bulletin board.

If you want them to code personal ads, they can use the coding sheet in Handout 5-3. For other sources of information about coding personal ads, see

Deaux, K. & Hanna, R. (1984). Courtship in the personals column: The influence of gender and sexual orientation. Sex Roles, 11, 363-375.

Harrison, A. A. & Saed, L. (1977). Let's make a deal: An analysis of

revelations and stipulations in lonely hearts advertisements.

Journal of Personality and Social Psychology, 35, 257-264.

Lynn, M. & Bolig, R. (1985). Personal advertisements: Sources of data

about relationships. Journal of Social and Personal Relationships, 2,


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